AE2w iPad website

Web design & development

By: MediaCom Beyond Advertising

To promote their new wireless headphones, Bose were running digital adverts only visible to iPad users. In order to maximise returns, they needed a landing destination that was optimised and tailored to the iPad user experience. 

The iPad site contained vidoes, galleries and a 360 degree interactive model of the product. The whole site could be navigated using swipe and touch gestures and seemlessly linked to the main Bose e-commerce site. 

The project was turned around very quickly and is a great example of how knowing your audience and tailoring content to them is essential, especially for online advertisment campaigns.